UK Targated SEO: Gold Bullion Dealers


Gold Bullion Dealers

Project Type

SEO Improvement




Aspects of this project are confidential & can’t be displayed publicly

If you’d like to know more about this project, schedule a portfolio presentation

About the Project

Background: Gold Bullion Dealers, a prominent player in the precious metals industry, faced challenges in gaining online visibility and driving web traffic. Despite offering high-quality products and services, their digital presence was not reflecting their market potential.

Objective: To drastically improve Gold Bullion Dealers’ SEO rankings and drive a significant increase in organic traffic, with a target of exceeding a 1000% boost.


  1. Comprehensive SEO Audit: We started with a thorough analysis of their website to identify SEO inefficiencies, including keyword relevance, site structure, and content quality.

  2. Keyword Optimization: We conducted extensive keyword research to identify high-value, industry-specific terms with the potential to attract qualified traffic.

  3. Content Revitalization: Revamped existing content and added new, SEO-optimized articles and blog posts relevant to the gold bullion market.

  4. On-Page SEO Enhancements: Improved meta tags, headers, and internal linking strategies to enhance site navigability and relevance.

  5. Technical SEO Adjustments: Addressed technical issues such as site speed, mobile responsiveness, and secure browsing (HTTPS).

  6. Quality Link Building: Focused on acquiring high-authority backlinks from finance and investment-related websites to build domain authority.

  7. Local SEO Enhancement: Since their business also had physical locations, we optimized their local SEO to capture the nearby market.

  8. Continuous Monitoring and Tweaking: Regular analysis of SEO performance and making necessary adjustments to strategies.


  • Within 6 months, there was a noticeable improvement in keyword rankings, with several key terms ranking on the first page of search results.
  • Organic traffic to the Gold Bullion Dealers’ website increased by over 1000% within a year.
  • A significant increase in engagement metrics such as time on site, pages per session, and lower bounce rates.
  • Enhanced visibility led to a substantial increase in inquiries and sales conversions.

Conclusion: This case study exemplifies the power of a well-executed SEO strategy. By focusing on comprehensive SEO enhancements, Gold Bullion Dealers not only achieved but surpassed their goal, reaffirming their position as a leading figure in the precious metals market. The staggering increase in SEO rankings and traffic had a direct positive impact on their business growth and online authority.

Working with this team has been a transformative experience for our business. The staggering 1000% increase in our SEO rankings and traffic is beyond what we imagined possible. We are deeply impressed with their expertise, dedication, and the tangible results they delivered. This success has opened new horizons for Gold Bullion Dealers, and we're excited for the future. Their work didn't just meet our expectations; it redefined them.


Co-founder @ Gold Bullion Dealers

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